Nema is the first bakery in the Libyan market to change how bread is seen on shelves. The space lets customers buy bread and eat it on the spot.

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The client

Nema is the first in the Libyan market to change the way bread is seen on shelves.

The aim

Nema and Salmon set out together to change people’s behavior toward buying bread.

The space

Customers can buy bread and eat it there. They can pair it with the buffet or choose on-the-spot cooking.

The system

The bag designs and the colour scheme of the stands remove confusion from the buying process, so customers can focus on eating instead of making decisions.

Client : Nema Bakery

Project Area : 350 m²

Place : Tripoli - Libya

Site Area : Tripoli