A Great part of our job is we have a chance to change society, client asked us if its possible to change people behavior towards buying bread, our client is the first in the libyan market who change the way we see bread on shelves, so we wanted to focus on his mission to do that, we create a space where people can buy bread and also eat it, choose things to mixed with either on open buffet or a place where you can choose what to cook immediately, bags where fixed in the entrance and divided each bread class has it's bag design, we also made the whole bread stand with darker color so customers could differentiated from normal bread, we wanted to clear confusion to customer journey and let me focus on what to eat rather than what to choose.

MPlan

Client : Nema Bakery

Project Area : 350m²

Place : Tripoli - Libya

Site Area : Tripoli

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